2019 was a 12 months of explosive progress of video on social media – visible content material is king, and in case your visible content material isn’t shifting, it needs to be. Views of branded video content material have elevated by 258% on Fb and by 99% on YouTube.

As we all know, girls are very energetic on social media, making up the vast majority of Fb and Instagram customers, and girls use different platforms like Twitter and YouTube otherwise from males – males use social media to construct affect, whereas girls use social media to make connections and be taught new issues.

That makes social media content material, and video content material specifically, a strong solution to attain girls.

Utilizing Video to Attain Ladies on Fb

Fb has the biggest viewers of all of the social networks, with greater than 2 billion energetic customers every month – that’s virtually a 3rd of the world’s inhabitants!

Fb customers watch about 100 million hours of video content material each day, and has a really various viewers.

Your enterprise possible already has a Fb web page, and hopefully already posts commonly – however once you publish, assume to your self, “may this be a video?” and your follower depend and engagement may properly thanks.

The important thing of video advertising on Fb is to do not forget that on Fb, individuals need to be entertained (assume cat movies).

Say one thing in a humorous method, utilizing girls at your enterprise to do it, and also you’ll discover your viewers.


YouTube appears extra like a video web site than a social community, however this web site is surprisingly social.

YouTube can also be a search engine, and is the second largest a kind of on the planet (behind Google, who additionally owns YouTube).

Practically 90 % of entrepreneurs have printed video content material on YouTube, and the overwhelming majority have discovered it to be a really efficient instrument.


Instagram has grown in leaps and bounds over the previous couple of years.

With its deal with visible content material, for many individuals it’s a good break from the data overload discovered on text-centric social websites like Twitter and Fb.

It isn’t the largest social community, however its customers are very loyal, and it’s thought-about to be the highest social platform for engagement – and crucially, its customers are principally feminine!

Greater than half of entrepreneurs are breaking into the realm of Instagram video, and an enormous 88% of them have discovered it to be efficient.

Video Advertising and marketing Energy Ideas:

  1. Keep in mind graphics and textual content within the video.  Most video on social media goes to be seen on a cell gadget, with the hold forth.  Ensure that a viewer will get sufficient info out of simply seeing your video to immediate them to boost the amount, and even higher, preserve your message easy and talk the entire thing there.
  2. Create playlists on YouTube.  When you’ve got a YouTube channel, don’t simply add movies, manage them into playlists so your followers can simply discover associated video content material.
  3. Add movies on to Fb.  Reasonably than linking a YouTube video, use Fb’s personal video platform to maximise publicity.  
  4. Keep in mind a CTA.  With no clear name to motion, no advertising piece is profitable – be certain that your movies have one!
  5. Launch new video content material commonly.  By protecting content material recent, you’ll make sure that frequent guests to your web page all the time have new content material to observe.
  6. Keep shareable! Permit embedding in your YouTube movies to allow them to be extra simply shared by others.
  7. Maintain it easy and centered.  Your message needs to be single-minded, centered on one concept.  Give highlights, not directions – go away them on the lookout for extra particulars, and immediate them to work together for extra.

Jody DeVere, CEO of AskPatty.com, is an authority on advertising to girls, in addition to an automotive journalist, car-care professional and security spokesperson for the trade. You’ll be able to attain her at jdevere@askpatty.com.

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